DTC v. Covid? | Testing Tools

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June 29, 2020

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7 Actions to Respond to a Reopened Economy

Every business needs to assess its situation as consumers emerge from the pandemic. Download the guide from Oracle NetSuite to ensure you don’t overlook critical actions as your company responds to a reopened economy.

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How Covid-19 Transforms Direct-to-consumer Ecommerce

The pandemic has altered consumer buying habits. Many brands can no longer rely on traditional retail channels, creating an opportunity to sell directly to end-users. In this 30-minute webinar from Practical Ecommerce — tomorrow, June 30 — we'll discuss the new retail landscape and how brands, manufacturers, and distributors can benefit.
All registrants receive recording.

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3 Excellent Performance Testing Tools from Google

How quickly a web page loads and becomes interactive is closely related to user experience and conversions, and thus sales and profit. Google has three helpful testing tools to understand how well a website is performing and, also...

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Tools to Scale Your Business

Amazon Pay’s Small Business Tool Kit is an essential resource. This collection of ebooks, research papers, tip sheets, and infographics will help revolutionize your strategies and grow your business.

Download the Kit...

Ecommerce Briefs: Walmart and Shopify, Physical Store Outlook, Instagram

"Ecommerce Briefs" is my occasional series on news and developments that impact online merchants. In this installment, I’ll report on Walmart's partnership with Shopify, the struggles of brick-and-mortar retailers, and Instagram's...

What’s Your Plan for Measuring Marketing Outcomes?

Once it defines the objectives of its business or marketing campaign, an ecommerce company should decide how to measure outcomes. Planning and documenting how to measure outcomes should include specific metrics...

Shopify's App Store Is Good and Bad, Says 'Unofficial' Expert

Kurt Elster's "The Unofficial Shopify Podcast" has been downloaded more than 1 million times. His agency, Ethercycle, helps Shopify merchants drive revenue and profit. You might call Elster the unauthorized Mr. Shopify.

Industry IQ

Covid-19: How Online Stores Can Endure

Ecommerce Guide to Flat Rate Shipping

It's Time for Full-Service Ecommerce

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Practical Ecommerce

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Traverse City, MI 49684